Outbound marketing is when a business reaches out to its target audience with an offer or announcement. These marketing tactics are traditional but not always wanted. It’s typically a way for you to get the word out about your business. Examples of outbound marketing include: TV commercials, radio spots, advertising, brochures, store displays, direct mail — any effort where you’re sending messages to your target audience without them asking to receive it.
Inbound marketing is our preferred business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t always want, inbound marketing forms connections they are looking for and solves problems they already have. Usually with inbound marketing you offer something to your audience, in exchange for them filling out a form, signing up for a service or scheduling an appointment. Inbound marketing often comes in the form of blogs, infographics, email marketing, video tutorials, or social media posts or advertising. The idea is to build trust with your audience, eventually compelling them to become a customer.
Search Engine Optimization
Search Engine Optimization, (SEO) is the collection of keyword marketing tactics, techniques, and best practices that influences how findable your business is on popular search engines like Google. In other words, how high do you rank, and on what page, for what search terms? Your SEO power is the sum of all your online properties, both those you control (like your blog, website, your social media pages) and those you don’t (customer reviews, influencer blogs, other peoples’ social media content about you, etc.) which all affects where you appear, how you appear, and how findable you are. Reach out to us to enhance your online SEO.
Paid media is that part of marketing and advertising that requires the purchase of ad space to promote a brand to larger audiences. Brands pay for content promotion to spread their message to audiences, at scale. Paid media is part of a brand’s strategy to increase traffic, sales, and conversions through clicks, and ultimately increase revenue. Examples include: website banners, Google Ads, Facebook, LinkedIn & Instagram ads, video ads or a partnership with a popular influencer blog. These are all examples of how you can trade dollars for local or national exposure, getting more awareness for your business. Get started today, contact us for a quote.
Earned Media is any media or press coverage that’s generated organically without your company directly purchasing it. Like inbound marketing, earned media is publicity your business gets by doing something that grabs attention and earns notoriety. You don’t pay in dollars — earned media refers to the recognition you receive because of your businesses creativity, effort, or skill which has gained exposure as a result. Some common examples of earned media marketing tactics include social media shares or comments from customers, press mentions earned through media outreach, and organic search traffic.
Essentially, the role of the marketing promotion is to entice your customers by creating synergy with your products, place of business and price points. Traditional examples of promotions are: contests, birthday, holiday, anniversary, new product or service discounts. Coupons, gift cards and baskets are still viable methods today — but their impact is exponentially greater when combined with newer digital methods. The key is to find a balance between the two marketing tactics. Together, they’re the perfect pairing for staying visible, staying competitive, and rising to the top of your unique position in the market.